Summer Collection 2010:
UBUNTU – "I am because we are"
In collaboration with Gazelle and Créol Brothers.
Known as a knitwear brand The Inoue Brothers have been searching to further their endeavors in creating relations in communities where craftsmanship and cultural heritages are rich. The communities found for their projects are purposely chosen for their less enriched history of financial stability and opportunity.
 
Progressing from their collaboration with the indigenous Andean knitters of Bolivia, the brothers have ventured to the continent of the century - Africa, their starting point being the township of KHAYELITSHA, South Africa.
 
Here the Brothers have formed a relationship with a community and a co-operative of beading ladies who use their unique skills to create beautiful beaded pieces original to South Africa. 
 
Using eco friendly organic hemp material as canvases for these beading pieces, the final garments are produced through an uncompromising process commissioning local artisans and seamstresses.
 
Collaborating with Gazelle and Créol Brothers for their collection, the spirit of “Ubuntu” is the message.
 
Photography: Xander Ferreira
 
Art Direction: The Inoue Brothers and Gazelle
 
Starring: Kuku Agami