Natural Pima Cotton Project


In 2019 we introduced our first cotton collection using 100% natural Pima cotton. 100% natural means indigenous Peruvian Pima cotton seeds grown without any chemical fertiliser or pesticides. This project confirms a more symbiotic production and supply of cotton is possible showcasing the power of nature through fabrics with beautiful shine, soft hand feel, and strong durability.

  • Country and region

    The Peruvian coastline.

  • Quality

    100% organic indigenous pima cotton.

  • Sustainability

    Free of chemical fertilisers, pesticides, herbicides and defoliants.

  • Mission

    Empowerment of local organic cotton farmers.

Natural Peruvian Pima cotton

We first travelled to South America in 2004 in search of the finest fibres in the world. This was the starting point of our flagship Alpaca and Vicuña collections. In 2019, fifteen years later, we discovered that the original source of what we know as Pima cotton today also originated from Peru. Indigenous communities grew Pima and other species of cotton widely throughout South America. The first clear sign of domestication of these cotton species dates back to 4200 BCE.

Conventional cotton is the most polluting crop in the world, it uses around 16% of the world's insecticides and 6% of all pesticides. These chemicals lose their efficiency every 5-6 years as the soil becomes barren and insects develop immunity forcing big agricultural producers to develop more powerful and toxic chemicals. Many of these have been identified as cancer-causing chemicals endangering the lives of farmers and their families, as well as all the humans that use cotton products, as most of these toxins are never fully eliminated.

Sustainability and Empowerment

Organic cotton has the advantage of being produced in land free of chemical fertilisers, pesticides, herbicides and defoliants; opposite from conventional cotton. The result is an expression that an alternative more symbiotic supply of cotton is possible.

Our close partner and cotton producer in Peru is producing organic cotton under strict organic textile standards. It has strict environmental criteria ensuring high-level organic standards through the entire supply chain and also requires compliance with social criteria.

This standard not only guarantees the traceability of the organic cotton that is used, but also the standard of fair treatment to every person involved in the production chain. This assures the sustainability throughout the processes and respect for the environment. All garments of the Natural Pima Cotton collection are sewn in Tohoku, Japan.

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