An up-cycled capsule collection by Pure Fabrications. Using excess garments and fabrics from our archive collections, deconstructed and re-imagined as entirely new and unique pieces - transcending season cycles and mass production.

Curved Tee

Curved Long Sleeve Tee

Striped Long Sleeve Tee

Striped Hoodie

Re-Imagined Project

A collaborative capsule collection with Adish and Pure Fabrications. The hand embroidery is an ancient traditional Palestinian craft. Each product is completely unique in its patchwork structure and tone of its naturally dyed colour.

Hoody w. hand embroidery "ONE LOVE" ver. 5

Hoody w. hand embroidery "ONE LOVE" ver. 4

Hoody w. hand embroidery "ONE LOVE" ver. 3

Hoody w. hand embroidery "GET UP STAND UP" ver. 6

Hoody w. hand embroidery "GET UP STAND UP" ver. 5

Hoody w. hand embroidery "GET UP STAND UP" ver. 4

Tatreez Project

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All our current projects.

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Our online shop with limited edition, archive and up-cycled products.

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The Inoue Brothers is a design/art studio based on a common love for two cultures, Japanese sensibility and Scandinavian simplicity. They call it Scandinasian design.

Scandinasian design

About

Stockist

Our Tatreez Project celebrates Palestinian culture with work from women embroiderers from Dheisheh and Arroub refugee camps, Ramallah and Hebron in occupied Palestine.

Dheisheh and Arroub refugee camps, Ramallah and Hebron in occupied Palestine.

Country and region

Traditional Palestinian Tatreez embroidery.

Product

Authentic craftsmanship by Palestinian female embroiderers.

Craft

Empowerment of women in occupied Palestine.

Mission

We first travelled to occupied Palestine back in May 2012. Since then we have developed relationships with Palestinian crafts communities exclusively run by women. 

Finally, almost after a decade of collaboration and planning, “Tatreez Project” was launched in January 2022.

The practice of Tatreez Embroidery originated in Palestine over 3000 years ago. The unique motifs of embroidery signifies Palestinian heritage and identity, for women in particular. 

For this project we teamed up with the fashion brand Adish.

Launched in 2018, [ADISH](https://www.adishstudios.com/) is an Palestinian-Israeli-owned brand pairing contemporary silhouettes with traditional Palestinian craft techniques.

Adish means ‘apathetic’ in Hebrew. They have chosen this brand name because the majority of Israelis harbour apathy towards the occupation and the oppression of the Palestinian people — and to emphasise that there is no neutral position on the illegal occupation of Palestine. They work with traditional living crafts in Palestine and elsewhere to counter the systematic erasure of the Palestinian cultural heritage by the Israelis.

All of ADISH’s collections are made locally in Occupied Palestine and Israel, and the designs centers around traditional techniques of the region. Their collection features hand embroidered Tatreez from over sixty Palestinian craftswomen produced in Ramallah, Dheisheh refugee camp and Hebron. Each garment is labeled with the location it was embroidered and the name of the women’s embroidery group that produced the Tatreez.


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Palestinian heritage and craftsmanship

ADISH

Our Tatreez Project celebrates Palestinian culture with work from women embroiderers from Dheisheh and Arroub refugee camps, Ramallah and Hebron in occupied Palestine.

The practice of Tatreez Embroidery originated in Palestine over 3000 years ago. The unique motifs of embroidery signifies Palestinian heritage and identity, for women in particular.

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Our 100% organic pima cotton project celebrates natural indigenous Peruvian pima cotton. No fertiliser or pesticide is used to grow the cotton for this project. The result of this symbiotically produced material is beautiful shine, soft hand feel, and strong durability.

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Natural Pima Cotton Project

This project is formed through partnerships with small businesses and crafts people in the region of Tohoku, which in March 2011 experienced the devastating tsunami created by the country’s most powerful earthquake to date. For this project we have collaborated with friends who share our ideals.

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Tohoku Project

Our alpaca project was the beginning of our journey in working out how to realise a supply of truly unique quality of products without any exploitation throughout the supply chain. It is our case study into everything our mission and vision has been built on.

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Alpaca Project

The Vicuña Project is our most luxurious collection. The Vicuña fibre is the finest animal fibre in the world and can only be obtained through ancient Incan ceremonial shearing, known as the "Chaccu".

We are a social design studio dedicated to positive change.

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