JOURNAL

Thank you for supporting The Inoue Brothers. Please note that our shipping and customer support will be unavailable for a short period during the Japanese holidays. Orders can still be placed as usual.

April 23, 2026

As part of our Upcycling projects, we have teamed up with ON AIR to transform our Natural Pima Cotton garments and refashion them into statement pieces expressing our shared desire for global peace.

April 06, 2026

Since Satoru and his family relocated to Okinawa from Copenhagen a few years ago, we have immersed ourselves in the creative community on the island and have been working with Ryukyu Indigo Labo for our Ryukyu Blues Project.

March 30, 2026

Suri alpaca is one of two breeds of alpaca. It is known for its characteristic fleece coat, which is very long-haired and silky. The Suri alpaca breed is thought to be less than 10% of the global alpaca population, making it one of the rarest fine fibre animals in the world.

January 30, 2026

The origin of Tenugui towels dates back to the Heian period (794-1185 C.E.), evolving from luxury silk to everyday items as cotton became accessible during the Edo period (1603-1868). Today, Tenugui is used widely, and its Chusen dyeing is an unmistakable characteristic of Japanese cultural expression.

January 09, 2026

Shipping unavailable between 30th December 2025 – 5th January 2026 / Orders placed after 29th December will be shipped on 6th January.

December 25, 2025

For this winter, we have designed new and fresh accessories, including scarves, which have been up to three years in the making. The excitement of working with alpaca wool is that we get to develop designs that have never been made in alpaca wool before. We are therefore very excited to introduce our Woolly scarf and non-brushed Market check scarf, designed in collaboration with Le Tings. These two designs are finally ready after many years of research and development.

December 22, 2025

The colder weather has arrived...And so has our Alpaca winter collection of woven accessories and knitted garments. Alpaca wool's unique hollow core gives alpaca wool natural insulating ability, retaining or releasing body heat according to the temperature of the surrounding environment. This makes this soft, silky and hypoallergenic material perfect for urban living, constantly moving between heated indoors and the colder outside. Visit our renewed and improved website for our most recent alpaca products available in our shop.

November 14, 2025

We have created designs with our long-term collaborators Le Tings and Julien Colombier for this limited collection, and we are introducing our interlock sweatshirt which is a brand-new style for 2025.

September 30, 2025

We first met Xander back in 2009 at a music event in Copenhagen. Satoru was mystically drawn to Xander’s energy, which was the catalyst for the encounter. It was a "point of no return” in this friendship, once he learnt that Xander was from South Africa. 

June 16, 2025